How POPFLEX Yielded 8x ROI with Yotpo

Industry

Sports & Outdoors - Sports Clothing
Platform

Shopify Plus
Challenge

Drive repeat purchases, bolster growing social presence, & reduce CAC through referrals
Solution

Implement an easy-to-use rewards program with custom-made assets to fit POPFLEX’s strategic goals
Results

8X ROI after three months, over 5% of purchases made onsite came from referrals, 2.3x increase in LTV per active customers

POPFLEX partnered with Yotpo to drive repeat purchases, bolster their social media presence, and lower CAC by encouraging referrals.

Consultative Program Design

Working in close partnership, the Yotpo and POPFLEX teams designed an easy-to-use program which reflected POPFLEX’s strategic goals. With Yotpo’s Javascript SDK, the teams were able to create a truly seamless experience for POPFLEX customers. By working with custom-designed assets, the Yotpo team was able to fit key rewards data into the POPFLEX store — not the other way around.

2.9X

Higher LTV

From referred customers vs. all customers

The Results

After just three months, the POPFLEX program didn’t just look amazing: it drove tangible, top-line revenue. The Facebook and Instagram campaigns drove engagement, which in turn drove revenue. Customers who liked or followed the brand via Yotpo made 72.6% more purchases on average. As measured by referrals and incremental purchases, Yotpo yielded POPFLEX $8 for every $1 invested after three months. Following the launch of the program, over 5% of the purchases made onsite came from referrals.

In partnership with Yotpo, POPFLEX increased repeat purchases, improved social media presence, and lowered CAC with referrals.

How POPFLEX Yielded 8x ROI with Yotpo

Consultative Program Design

The Results

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